Nomadic Culture and Traditions: The festival highlights the lifestyle, art, music, and crafts of nomadic peoples. This includes traditional music, dance, poetry, storytelling, and the showcasing of handcrafted goods like carpets, pottery, and jewelry.
Music and Performances: The festival typically features live music from local and international artists, particularly from genres rooted in traditional desert music, such as Gnawa (a mix of African, Berber, and Arab influences), as well as Touareg and other regional folk music. There are also performances showcasing local dances and rituals tied to nomadic customs.
Cultural Exchange: One of the key aspects of the festival is the opportunity for cultural exchange. It attracts artists, musicians, and visitors from around the world, creating a vibrant meeting place for people from diverse backgrounds. This fosters understanding and appreciation for nomadic ways of life and helps preserve these traditions for future generations.
Desert Activities: Mhamid El Ghizlane is a gateway to the Sahara Desert, and the festival often includes activities like camel treks, sandboarding, stargazing, and other desert-related experiences. Visitors can immerse themselves in the vast landscape while learning about the traditional ways of navigating and surviving in the harsh desert environment.
Eco-tourism and Sustainability: The festival promotes sustainable tourism and ecological awareness, with an emphasis on respecting the natural environment and the way of life that has been shaped by the desert for centuries.
Local Communities: The festival serves as an important source of income for the local population, providing opportunities for artisans, farmers, and service providers in the region to showcase their products and services to a global audience. It also brings attention to the challenges faced by these communities in terms of environmental sustainability, water access, and economic development.